Easy Green

Easy Green aims to trial a system for getting increased uptake of green power amongst householders by making it the default option. In Australia, we have less than a 5% uptake of renewable energy.

The need for a means of achieving significant increases in renewable energy uptake amongst residential users is clear. Despite price matching (of renewable energy with non-renewable), incentives, grant funding, public information campaigns and various carrot and stick methodologies, uptake of renewable energy has however remained low despite the overwhelming need for it. Some of this relates to individuals not taking time to understand the range of choices offered, and the complexity of price and efficiency comparisons. Studies in the fields of choice architecture and change management suggest however that much of the reluctance of people to change to more renewable options relate to people’s natural inertia to change.

Making a proportion of a residential users energy renewable the default option unless they opt out would help break this impasse building an economy of scale for green energy that is not currently enjoyed and moving the whole agenda forward at a critical time.

Listen to Easy Green innovator, Tim Jarvis, in his pitch here.