It will inspire nearly 300,000 other Australian mums reading the posts to feel happy and great about themselves and what they can achieve. The funds will also support either 40 individuals or other organisations who need an extra dose of happiness or help to overcome a tough time.
Its called the "Happiness Inspires Happiness" project. Mums who blog and connect with other mums are being sponsored to write posts that are entirely focused on making their wider community of mums feel happy about themselves, their bodies, their aspirations and their future. The Bloggers can then invest the money into their own happiness, or pay it forward to another community or person who needs a burst of happiness.
More information: www.kidsbusiness.com.au/main/page_about_us_community.html