All Solutions

Soften the Fck Up

The Problem

Soften the Fck up is a public health awareness campaign aimed at reducing the rate of male suicide in Australia. Suicide is the leading cause of death amongst young folks and most of them are blokes.

The Solution

Soften the Fck up is a public health awareness campaign aimed at reducing the rate of male suicide in Australia. We’re standing up to be counted. We’re saying it’s time we chuck out that tough Aussie bloke stereotype and bring back the laid-back Aussies. Speak up if you’re not feeling right. Soften the fck up like a real man would.
Look after your mates if something seems a bit off. Ask them if they’re okay. If they’re really okay. Ya gut will usually be right, even if your mate doesn’t wanna talk about it. Grab a beer and have a chat.
Tell your mates and your bros. Get on Facebook and Twitter. Share your thoughts or experiences. So go on, be tough and go soft.
It is time to admit something is wrong or isn’t right and take action.

More information: softenthefckup.com.au/