EveryAGE Counts is a campaign to tackle ageism faced by older Australians.
Ageism is stereotyping, discrimination and mistreatment based solely upon age. When directed towards older people, it comes from negative attitudes and beliefs about what it means to be older.
At TACSI we work across a whole-of-life spectrum with one action area a particular focus on Ageing in the future.
Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions. It can limit us from participating in our communities, and has been proven to impact our physical health and longevity.
We believe that the framing around ageing and the language used needs to change to support a healthier dialogue around growing older.